As nation gains, size 14 is new 10

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CNN: As nation gains, 'overweight' is relative
http://www.cnn.com/2009/HEALTH/07/10/attitudes.overweight/index.html

(CNN) -- The little number on the tag on a pair of pants that indicates size can mean a lot to a person, and retailers know it.

That's why, in recent years, as the American population has become generally more overweight, brands from the luxury names to the mass retail chains have scaled down the size labels on their clothing.

"You may actually be a size 14 and, according to whatever particular store you're in, you come out a size 10," said Natalie Nixon, associate professor of fashion industry management at Philadelphia University. "It's definitely to make the consumer feel good."

 

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