Hi
Here is a Blog article on Casual Male's Name Change removing the big and tall from their name. I think the Big is what they really wanted to remove!!
Thank Big Fat Deal for bringing us this
Let's Hear It For The Boys
http://www.mopie.com/blog/2006/08/lets-hear-it-for-boys.html
Let's Hear It For The Boys
Casual Male Big & Tall has changed its name to Casual Male XL to move away from the stigma of having the word big in the store name. Although of course no women's plus-size store would ever have the word "big" in the name (I refuse to go into Dress Barn due to the cow connotations) it simply had never occurred to me that men might have a similar feeling.
"We actually had people say, 'Do you have a paper bag I can use?'... They didn't feel comfortable having to walk down the street with a plastic bag with that big yellow logo and the words 'big and tall.'"
The move has already increased sales at the stores by 11%.
posted by mo pie @ 10:03 AM
Here is a Blog article on Casual Male's Name Change removing the big and tall from their name. I think the Big is what they really wanted to remove!!
Thank Big Fat Deal for bringing us this
Let's Hear It For The Boys
http://www.mopie.com/blog/2006/08/lets-hear-it-for-boys.html
Let's Hear It For The Boys
Casual Male Big & Tall has changed its name to Casual Male XL to move away from the stigma of having the word big in the store name. Although of course no women's plus-size store would ever have the word "big" in the name (I refuse to go into Dress Barn due to the cow connotations) it simply had never occurred to me that men might have a similar feeling.
"We actually had people say, 'Do you have a paper bag I can use?'... They didn't feel comfortable having to walk down the street with a plastic bag with that big yellow logo and the words 'big and tall.'"
The move has already increased sales at the stores by 11%.
posted by mo pie @ 10:03 AM
