Here's some fun research from OKTrends (which does a lot of good, fun research on OkCupid):
http://blog.okcupid.com/index.php/the-real-stuff-white-people-like/
It's a fun read and gives some insight into what people indicate as important to them and also how they want to come across to potential partners and others.
http://blog.okcupid.com/index.php/the-real-stuff-white-people-like/
It's a fun read and gives some insight into what people indicate as important to them and also how they want to come across to potential partners and others.