Study finds the bleeding obvious: tough love, humiliation & negative doesn't work

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Obese people are more likely to avoid the exercise they need to fight the battle if their loved ones tease and criticism them, a new study shows.
The study, published this month in the journal Obesity, surveyed 111 obese adult men and women about weight discrimination and how it influenced their motivation to exercise.
"This idea that we can use a tough love approach, it just doesn't seem to work," Dr Lenny Vartanian, a researcher from the University of NSW and lead author of the study said.
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"In fact it appears to backfire, making people less likely to exercise."
Dr Lenny Vartanian, who studies the psychology of body image and weight discrimination, said one reason for this could be the embarrassment felt by overweight people when others "stare, laugh or make negative comments".
"When we exercise this mostly takes place in public, like in a gym," he said.
"So if someone gets negative comments it makes people want to avoid being in those public situations."
Almost half of those surveyed reported experiencing some form of weight stigma at least once a week, whether it be hearing negative comments or missing out on a job because of their weight.
Respondents said the most hurtful comments came from spouses, family members and doctors.
Dr Vartanian said public policy should also focus on lessening discrimination against fat people.
"We have certain policies in place to guard against all those groups who have been historically marginalised, whether due to race or religion," he added.
"Fat stigma is really the last remaining acceptable form of discrimination."


Read more: http://www.brisbanetimes.com.au/lif...-study-says-20110421-1dqdx.html#ixzz1KLhdHJkF

Aside from concluding the obvious, that negative reinforcement, humiliation and 'tough love' totally fails in either motivation or results, is there anything new?

Also, does anybody read the journal Obesity?

 

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