New Fat Acceptance Advert - "Too Offensive for Television"

[James]

And I should warn you all... that ABC's assessment about this advert having the potential to offend should be taken seriously. This ad really does not pull any punches... and in my opinion, is especially effective for that reason alone.

one last warning before you click on the link below... if you have a low PC tolerance for bigoted 'humor' (even when its being enacted for the sole purpose of making a broader point... don't click)

http://www.youtube.com/watch?v=IkcUq1LBdaA

A bit of background on the ad itself.... (taken from "The F-Word")

The commercial was produced by the Sydney advertising agency The Foundry for a challenge on a show called The Gruen Transfer, which bills itself as “a show about advertising, how it works, and how it works on us.” On last night’s segment, two agencies were asked to create a campaign to “end shape discrimination and make overweight Australians feel less humiliated by the constant public disapproval of anyone who isn’t a size 10 or under.”

 

[Oaksearcher]

 

[Mini]

 

[Mabus]

 

[mango]

 

[exile in thighville]

 

[sweet&fat]

 

[exile in thighville]

 

[StarWitness]

 

[T_Devil]

 

[T_Devil]

 

[thatgirl08]

 

[superodalisque]

 

[StarWitness]

 

[snipermb435]

 

[thatgirl08]

 

[snipermb435]

 

[thatgirl08]

 

[MisterGuy]

 

[MisterGuy]