Yes, it's sadly true. Reading Rainbow will be going off the air.
Apparently there is no money in the budget to continue the reruns.
From Wiki:
Reading Rainbow is an American children's television series aired by PBS from June 6, 1983 until November 10, 2006, that encourages reading among children. The show ceased airing reruns on PBS on Friday, August 28, 2009 after 26 years on the air.
The show was inspired by Paul Hafer Schupbach of Lincoln, Nebraska. Paul Schupbach was the founding director of the Great Plains National Instructional Television Library at UNL. GPN produces and distributes the award-winning children's educational series Reading Rainbow. Schupbach taught speech and radio classes at Creighton University and UNL and was a TV director and announcer with KOLN-TV. He also had worked as director of public relations for the Nebraska State Education Association. Paul H Schupbach was later awarded a presidential award for childrens education. Each episode centers on a theme from a book or other children's literature which is explored through a number of segments or stories. The show also provides book recommendations for kids to look for when they go to the library. It is the third-longest running children's series in PBS history, after Mister Rogers' Neighborhood and Sesame Street.
Reading Rainbow has won a Peabody Award and twenty-six Emmy Awards, ten of which were in the "Outstanding Children's Series" category.[1]
Apparently there is no money in the budget to continue the reruns.
From Wiki:
Reading Rainbow is an American children's television series aired by PBS from June 6, 1983 until November 10, 2006, that encourages reading among children. The show ceased airing reruns on PBS on Friday, August 28, 2009 after 26 years on the air.
The show was inspired by Paul Hafer Schupbach of Lincoln, Nebraska. Paul Schupbach was the founding director of the Great Plains National Instructional Television Library at UNL. GPN produces and distributes the award-winning children's educational series Reading Rainbow. Schupbach taught speech and radio classes at Creighton University and UNL and was a TV director and announcer with KOLN-TV. He also had worked as director of public relations for the Nebraska State Education Association. Paul H Schupbach was later awarded a presidential award for childrens education. Each episode centers on a theme from a book or other children's literature which is explored through a number of segments or stories. The show also provides book recommendations for kids to look for when they go to the library. It is the third-longest running children's series in PBS history, after Mister Rogers' Neighborhood and Sesame Street.
Reading Rainbow has won a Peabody Award and twenty-six Emmy Awards, ten of which were in the "Outstanding Children's Series" category.[1]
